Each year, the ICOM Advisory Committee proposes a theme that can be used by museums to increase their stakes at the core of society. The theme for 2011 is Museum and Memory.
Museums hold memories and tell stories. They have numerous objects in their collections that are basic to the memory of the communities we live in. These objects are the expression of our natural and cultural heritage. Many of them are fragile, some endangered and they need special care and conservation. International Museum Day 2011 will be an opportunity to discover and rediscover your individual and collective memory.
Five topics can be developed during International Museum Day 2011: