Dear member of ICOM MPR. In close cooperation withe the State Pushkin Museum and the Yasnaya Polyana in Russia and support from ICOM Russia, ICOM MPR is proud to invite you to a conference in Moscow and Yasnaya Polyana with additional programme in Veshenskaya. The conference will take place 21 - 26 August 2009 and the additional programme 26 - 29 August.
The topic of the conference is connected to this year's theme of the International Musuem's Day: Museums and Tourism. It is our pleasure to present a wide choice of presentations enlightning this theme, added up with visits to remarkable museums and sights. |
21 August, Friday |
| Arrival in Moscow, accommodation (Marriott Court Yard Hotel, Voznesensky Pereulok, 7) |
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22 August, Saturday |
| Breakfast at the hotel |
9:15 | Departure to the State Pushkin Museum |
| Registration |
10:00 - 14:00 | Opening of the 2009 ICOM MPR Conference |
10:00 | Welcome
Evgeny Bogatyrov, Director of the A.S. Pushkin Museum and Paal Mork, Chairman of ICOM MPR |
10:30 | The A.S. Pushkin Museum in the Structure of the Capital City
Evgeny Bogatyrov, Director at the A.S. Pushkin Museum, Russia |
11:00 | Tourist Activities of the Pushkin Museum
Vladimir Polyansky, A.S. Pushkin Museum, Russia |
11:30 | Three Museums Merge Into One. How to reach Tourists as a New Target Group
Presentation in Pdf
Mette Møller Mork, Director of Audience development, Oslo Museum, Norway |
12:00 | Telling the Story of the Art. Art museum as a starting block for a trip
Presentation in Pdf
Simona Jurackova, Moravian Gallery in Brno, Czech Republic |
| Tour of the Pushkin Museum |
14:00 | Lunch at the Pushkin Museum |
16:00 | Visit of the Tretyakov Gallery
Speech by Ekaterina Selezneva, president of ICOM Russia
Discussions
Tour of the Gallery |
| Dinner |
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23 August, Sunday |
| Breakfast at the hotel |
10:00 - 15:00 | Excursions:
The Moscow Kremlin and The State Historical Museum Welcome by Alexander Shurko, Director of the State Historical Museum Meetings and discussions with staff members of these museums |
15:00 | Lunch |
16:00 | Departure to the Leo Tolstoy Museum-estate Yasnaya Polyana (200 km from Moscow) |
19:00 | Arrival and accommodation (museum hotel) |
| Dinner |
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24 August, Monday |
10:00 - 14:00 | Museums and Tourism
Session in the museum conference – room |
10:00 | Welcome by Vladimir Tolstoy, Director of the Leo Tolstoy Museum-estate Yasnaya Polyana |
10:30 | Cultural Tourism at Yasnaya Polyana
Presentation in Pdf
Elena Petrova |
11:00 | Krapivna: Revival of Small Historical Towns as Tourist Destinations on the Basis of Museum Tourism Potential
Vladimir Tolstoy, Director of Yasnaya Polyana |
11:30 | The Magnificent Seven Project: Event Tourism and International Partnership Projects
Galina Alexeeva, Head, Academic Research Department |
12:30 | How timely exhibitions and interactivity can affect the number of visitors. Case: Klima X - an exhibition on climate change
Presentation in Pdf
Kathrine Daniloff, head of communications, Norwegian Museum of Science & Technology, Norway |
13:00 | No Museum Is An Island: Museums & the Emerging Cultural Tourism Sector in Barbados
Presentation in Pdf
Christine Skeete, Marketing Officer Barbados Museum & Historical Society, Barbados |
13:30 | Bohus Knitting - Take a Tour to living History!
Presentation in Pdf
Viveka Overland, Head of Publishing, Bohus Läns Museum, Sweden |
14:00 | Lunch |
15:00 | Visiting the museum’s Traditional Crafts Sector, the bakery-café, and the souvenir shop
Traditional crafts master-class |
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25 August, Tuesday |
| Breakfast at the hotel |
10:00 - 14:00 | Tour of the Yasnaya Polyana Museum
Interactive excursion in the Coachman’s House, traditional tea-party
Riding in a carriage
Meeting with the museum’s staff members, speeches and discussions |
14:00 | Lunch |
15:00 - 17:00 | Museums and Tourism
Session in the museum conference – room |
15:00 | Tourists - strangers in the night?
Ellen Semb, Advisor, Museum of Cultural History, Norway |
15:30 | Tourists as Target Group
Presentation in Pdf
Josephine Østern, Marketing advisor, Norsk Folkemuseum, Norway |
16:00 | Crisis? What Crisis?
Presentation in Pdf
Museums, Tourists and the Financial Crisis
Paal Mork, Chairman ICOM MPR, Norway |
16:30 | ICOM MPR Business Meeting |
19:00 | Farewell dinner at the Tolstoy estate, in the apple orchard (with a folklore performance) |
26 August, Wednesday |
| Breakfast |
| Departure to Moscow airports (around 220 km from Yasnaya Polyana) or to the Mikhail Sholokhov Museum, stanitsa (Cossack village) of Veshenskaya, Rostov Region (700 km from Yasnaya Polyana) |
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Additional Programme for 26 – 29 August: |
26 August, Wednesday |
18:00 | Arrival at Veshenskaya, accommodation at the Veshensky Sanatorium |
| Dinner |
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27August, Thursday |
9:00 | Breakfast |
10:00 | Tour of the Kruzhilinsky Khutor (farmstead) and Karginskaya stanitsa (village), where Mikhail Sholokhov spent his childhood
Traditional welcome of the guests at the Sholokhov House with bread and salt
Tour of the exhibitions |
13:00 | Lunch at Kruzhilinsky, in a Cossack house |
15:00 | Leaving for Veshenskaya |
17:00 | Cruise on the Don River, visiting Sholokhov’s favourite places |
20:00 | Dinner |
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28 August, Friday |
9:00 | Breakfast |
10:00 | Tour of the Veshenskaya village, visiting the Sholokhov Memorial House where Sholkhov lived in 1930s, and the literary exhibitions |
13:00 | Lunch |
15:00 | Visiting the stables, horse-riding, free time |
20:00 | Dinner |
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29 August, Saturday |
9:00 | Breakfast |
10:00 | Departures (to Moscow by train or plane, or to the Rostov airport – see information ) |
